Articles tagged “customer acquisition”

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5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

NAVIS + Skift

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

3 months ago

The Hotels Paradox: Keeping Tech Cutting-Edge But Simple

The Hotels Paradox: Keeping Tech Cutting-Edge But Simple

Danni Santana, Skift

Hotel chains are always in search of the next big thing in innovation or loyalty that will give them an edge over the competition. But in discussions with industry professionals at the NYU Hospitality Conference this week, it seems most would be willing to settle for reliable Wi-Fi and USB ports in rooms. Maybe simple is better?

6 months ago