In an industry full of young brands, Cunard Line emphasizes its history to stand apart. But keeping the needs of modern travelers in mind is important too.
2 months ago
Cruise lines have used technology to create experiences on ships that wow guests, but Royal Caribbean's new CIO makes a good point: Tech should also continue to evolve to make the cruise experience easier to navigate for passengers.
Windstar Cruises needs to connect with travelers who will appreciate its upscale, relaxed small-ship experience; hiring a president with significant sales and marketing experience should help it get that message out.
3 months ago
Fathom has a dual mission: social impact work in one destination, the Dominican Republic, and cultural enrichment in another, Cuba. Consumers may have a hard time understanding what the cruise line is all about.
Carnival Corporation pulled off a surprisingly good quarter despite global uncertainty, though capacity growth in China seems to be worrying some on Wall Street.
Royal Caribbean was a market leader in sending new capacity to China, and continues to up the ante by sending a second brand new ship.
4 months ago
We wondered how the terror attacks in Europe would affect travel plans this summer. Now we're getting a glimpse of the impact, at least when it comes to Mediterranean cruises.
5 months ago
This decision was down to the wire, but Carnival won in the end.
Carnival gets to be the first cruise company to sail from the U.S. to Cuba in decades — but it also has to be the first to navigate some tricky territory. Even if Cuba's government eventually allows those who were born in Cuba to cruise to the island, this will sour some potential customers on the idea.
6 months ago
Cruise operators say one of their biggest challenges is raising awareness of cruising as a vacation option. Getting their product in front of new audiences is a start.
Lindblad Expeditions is trying to reach affluent, active travelers with plenty of time to spend exploring as the company embarks on a five-year growth plan.
We don't see a variation of Boaty McBoatface on the horizon for any Royal Caribbean ships, but the April 1 announcement did generate some attention — which was, of course, the whole point.
