Articles tagged “criteo”

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window.

As travelers take longer to plan and spend more thoughtfully, brands must rethink their outreach across every phase of the booking journey. Criteo’s new report reveals how shifting expectations, price sensitivity, and evolving booking behaviors are reshaping the path to purchase this spring and summer.

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.

Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle. This trend…