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Travel's Reopening and Coronavirus Recovery

The latest news about coronavirus recovery around the world and the reopening of travel and tourism in destinations around the world.

Skift Research subscribers can view the latest data about country-by-country recovery at the Skift Recovery Index. Data about public companies can be viewed at the Skift Health Score.

Tourism

Travel’s Creator Economy Resets for Next Boom

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

Lebawit Lily Girma, Skift | 3 years ago

Business Travel

Renewed LGBTQ Travel Is Focus of Travel Advisors But Not Destination Marketing

It's obviously tremendous for the tourism industry that LGBTQ travelers have been enthusiastic about hitting the road this summer. Imagine how much more revenue destinations could earn if they did a better job of marketing to that community.

Rashaad Jorden, Skift | 3 years ago

Airlines

Inflight Safety Videos With New Twists Greet Returning Flyers

Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.

Ruthy Muñoz, Skift | 3 years ago

Tourism

UK Expands List of ‘Green Light’ Countries for Travel

Real beach time is finally here for Britons eager to escape this summer, and it's great news for tourism-dependent spots such as the Caribbean, Malta, and the Balearics. But with the traffic light system potentially changing at any time, it isn't likely to boost consumer confidence for international travel.

Lebawit Lily Girma, Skift | 3 years ago

Tourism

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

Lebawit Lily Girma, Skift | 3 years ago

Coronavirus

U.S. Commerce Secretary Dodges on Details for How to Help Hotels Revive International Travel

U.S. Commerce Secretary Raimondo hears your concerns, hotel industry. But how about some action? Until U.S. authorities outline a clear path to reviving key global business travel corridors, many sleepless nights are ahead, wondering what happens after Labor Day when leisure travel dissipates.

Cameron Sperance, Skift | 3 years ago

Airlines

Icelandair Seizes Low-Cost, Long-Haul Opportunities in Norwegian and Wow Air Vacuum

As coronavirus restrictions ease, Icelandair is slowly returning to its gateways with international travel from the United States and seizing on the void left by Norwegian and Wow Air. The airline is hoping this marks a return to normalcy, and a big boost in travel and profitability.

Ruthy Muñoz, Skift | 3 years ago

Coronavirus

Ian Schrager Wants to Upend the Luxury Sector With Relaunch of Public Hotels

It is not the first time Ian Schrager has attempted to brand Public as the next big thing for hotels with its “luxury for all” mantra. But the pandemic primed the travel market where this kind of high-end, limited-service brand has a real shot at growth.

Cameron Sperance, Skift | 3 years ago

Free Read

Business Travel

Hotels and Airlines Can’t Afford to Ignore the Seismic Shift to Leisure

Industry consultants Accenture have released a report highlighting how hotels and airlines can capture the rising demand in leisure travel and best position themselves for the post-pandemic recovery.

Accenture + Skift | 3 years ago

Ground Transport

43 Million Americans Expected to Hit the Road This July 4 Holiday, Surpassing 2019

The global pandemic lockdown has awakened a new hunger for traveling. Despite the uncertainty of a new variant of coronavirus, the U.S. is seeing an increase in road trips that are good for the economy. But is it good for the environment?

Ruthy Muñoz, Skift | 3 years ago