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Travel's Reopening and Coronavirus Recovery

The latest news about coronavirus recovery around the world and the reopening of travel and tourism in destinations around the world.

Skift Research subscribers can view the latest data about country-by-country recovery at the Skift Recovery Index. Data about public companies can be viewed at the Skift Health Score.

Airlines

Airline CEOs Go Live and In-Person to Juice the Recovery

The pandemic has forced airline CEOs to be more accessible. Coming off the worst year in aviation's modern history, being front and center with workers and customers takes on a new urgency for CEOs looking to resuscitate business.

Ruthy Muñoz , Skift | 3 years ago

Tourism

Canada’s Indigenous Tourism Branding Serves as Model for the Americas

At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

Lebawit Lily Girma, Skift | 3 years ago

Airlines

Airlines, Cruise Ad Spending Down 54 Percent vs. 2019

As both airlines and cruise lines chart their recoveries, digital is where they are focusing most of their messaging — with fewer dollars so far.

Ruthy Muñoz, Skift | 3 years ago

Tourism

EU Lifts Travel Restrictions on 11 More Countries Bringing Total to 25

Europe's tourism recovery is set a receive a major boost as the list of safe travel countries grows, including the lucrative outbound market of Canada.

Rashaad Jorden, Skift | 3 years ago

Tourism

Tourists Will Find a Different Phuket as Thai Island Favorite Reopens

Opinions are split on the return of tourism to Phuket with travelers limited to government-accredited hotels and many small businesses shattered.

Jiraporn Kuhakan and Martin Petty, Reuters | 3 years ago

Tourism

Tourism Marketers Must Go Bold and Inclusive to Meet New Traveler Priorities

Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.

Lebawit Lily Girma, Skift | 3 years ago

Coronavirus

Don’t Blame Extra Unemployment Benefits for the Hotel Labor Shortage Crisis

The extra $300 in weekly federal unemployment benefits is an easy political punching bag to use to explain away the hotel industry’s labor shortage problems. Want people back? Pay more and market the industry better.

Cameron Sperance, Skift | 3 years ago

Tourism

How International Students Won’t Be a Boost for the U.S. Travel Economy This Fall

While the travel exemption opens up opportunities for international students, the U.S. still has a long way to go to accommodate them. It begs the question of how much these students are willing to endure and how much more this will continue to hurt the travel economy.

Angel Adegbesan, Skift | 3 years ago

Tourism

The Private Equity Firm Behind Some of France’s Smartest Travel Startups

If you're a French travel company right now, you very much want to be on Montefiore's radar, a $2.74 billion fund that's become a kingmaker through the Nov Tourisme fund.

Sean O'Neill, Skift | 3 years ago

Coronavirus

Royal Caribbean Requires Travel Insurance for Unvaxxed Cruisers From Florida

Cruises continue to find ways to recoup their lucrative cruise revenue from Florida ports – where they can't ask for vaccination proof – and it's going to cost travelers more.

Nivedita Balu, Reuters | 3 years ago