This $1.4 Billion Deal Underscores How Hungry Big Hotel-Branded Timeshares Are to Expand
Skift Take
The timeshare sector continues to see a significant level of acquisitions fit into the branded-is-better argument. Other types of hotel deals are still a ways off, if at all, due to uncertainty in the recovery.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.
Historically, the kind of “deal” most associated with the timeshare business was when a salesperson would promise your mom and dad free Broadway tickets in exchange for sitting through a six-hour presentation on an annual week-long stay in Bermuda.
But during the pandemic, the timeshare business is notable for notching some of the biggest acquisition deals in the travel sector.
U.S. timeshare business Hilton Grand Vacations announced plans last week to acquire Diamond Resorts International for $1.4 billion. The combined company will have 154 resorts and 720,000 timeshare owners. It also adds more drive-to resorts to the portfolio for Hilton Grand Vacations, which spun out from the Hilton Worldwide Holdings hotel company in early 2017.
“I do think consolidation is being led by the branded players. In our space, it makes absolute sense,” said Hilton Grand Vacations CEO Mark Wang. “The much larger networks, credibility with our brands, and connections with the Hilton loyalty
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