Articles tagged “content”

Media and PR

Lonely Planet Has a New CEO and a New Strategy

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

Patrick Whyte, Skift | 4 years ago

Lonely Planet Has a New CEO and a New Strategy
Free Read

Online Travel

Three Powerful Ways to Captivate Travelers Through Storytelling

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

Expedia Media Solutions + Skift | 7 years ago

Three Powerful Ways to Captivate Travelers Through Storytelling
Free Read

Media and PR

Video: How Mae Karwowski, Founder and CEO of Obvious.ly, Is Redefining Tech and Media

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

The Unbound Collection by Hyatt™ + Skift | 7 years ago

Video: How Mae Karwowski, Founder and CEO of Obvious.ly, Is Redefining Tech and Media
Free Read

Media and PR

How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

Expedia Media Solutions + Skift | 7 years ago

How Marketers Are Using Video to Influence Travel Decisions
Free Read

Online Travel

How Travel Marketers Can Tap Into User Generated Content

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

Olapic + Skift | 7 years ago

How Travel Marketers Can Tap Into User Generated Content

Media and PR

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

Doug Lansky, Skift | 9 years ago

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

Media and PR

About.com Just Gave Its Travel Vertical a Makeover

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.

Dennis Schaal, Skift | 9 years ago

About.com Just Gave Its Travel Vertical a Makeover

Media and PR

Anatomy of Our Perfect Travel Media Brand

Our brand would take the best work from professionals and compile it into a multi-media outlet where one could not only be inspired, but have the knowledge to turn that inspiration into reality.

Samantha Shankman, Skift | 9 years ago

Anatomy of Our Perfect Travel Media Brand

Media and PR

The Boutique Publishers Crafting Content for Big Travel Brands

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Samantha Shankman, Skift | 9 years ago

The Boutique Publishers Crafting Content for Big Travel Brands