Articles tagged “content”

Sponsored
Three Powerful Ways to Captivate Travelers Through Storytelling

Three Powerful Ways to Captivate Travelers Through Storytelling

Expedia Media Solutions + Skift

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

2 years ago

Sponsored
Video: How Mae Karwowski, Founder and CEO of Obvious.ly, Is Redefining Tech and Media

Video: How Mae Karwowski, Founder and CEO of Obvious.ly, Is Redefining Tech and Media

The Unbound Collection by Hyatt™ + Skift

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

2 years ago

Sponsored
How Marketers Are Using Video to Influence Travel Decisions

2 years ago

Sponsored
How Travel Marketers Can Tap Into User Generated Content

How Travel Marketers Can Tap Into User Generated Content

Olapic + Skift

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

2 years ago

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

Doug Lansky, Skift

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

4 years ago

About.com Just Gave Its Travel Vertical a Makeover

About.com Just Gave Its Travel Vertical a Makeover

Dennis Schaal, Skift

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.

4 years ago

Tales To Go Delivers Long-Form Travel Content to Mobile Devices

Tales To Go Delivers Long-Form Travel Content to Mobile Devices

Spud Hilton, San Francisco Chronicle

Delivering long-form content directly to consumers' mobile devices sets Travel To Go apart from other content sites and magazines that see apps as a secondary, rather than primary, delivery channel.

4 years ago

Anatomy of Our Perfect Travel Media Brand

Anatomy of Our Perfect Travel Media Brand

Samantha Shankman, Skift

Our brand would take the best work from professionals and compile it into a multi-media outlet where one could not only be inspired, but have the knowledge to turn that inspiration into reality.

4 years ago

The Boutique Publishers Crafting Content for Big Travel Brands

The Boutique Publishers Crafting Content for Big Travel Brands

Samantha Shankman, Skift

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

4 years ago