Articles tagged “content”

Plum Guide's use of AI to evaluate home design isn't perfect – but it has shown impressive results and it's still early days.

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.