Articles tagged “colombia”

Hotels

Colombia Hotel Boom Spurred on by Starwood, Four Seasons and InterContinental

After decades of strife, Colombia has surged into the Latin American tourism limelight with a strong hotel tax incentive and smart marketing campaign inspired by famous local author, Gabriel García Márquez.

Greg Oates, Skift | 10 years ago

Online Travel

Deaf tourists can enjoy Cartagena’s music festival with new Vibetunes app

Vibetunes is a good example of how festivals like Cartagena’s can cater to a handicapped audience while also promoting their event as open and innovative.

Samantha Shankman, Skift | 11 years ago

Airlines

Avianca to spend $5 billion on planes to meet rising Latin American demand

Latin American airlines like Colombia’s Avianca have an advantage over international carriers that are just now entering the region, but they’ll need first invest in their fleets to match foreign carriers' capacity.

Christina Jenkins, Bloomberg | 11 years ago

Media and PR

Why turning Medellín into the Silicon Valley of South America is great for tourism

Colombia has become a darling of South America during its transformation, but those changes and their impact on tourism can be seen clearly in Medellin. The city’s tourism sector fuels its economic growth while homegrown efforts are turning the city into something many travel to see.

Samantha Shankman, Skift | 11 years ago

Media and PR

Anthony Bourdain’s “Parts Unknown” episode 3 recap: Deep into Colombia

Episode three sets high goals for the rest of the season: Bourdain succeeds in dispelling myths about much discussed destination. This and similar episodes are not only important for each country’s people, but for Part’s Unknown viewers who are one step closer to understanding their complicated past.

Samantha Shankman, Skift | 11 years ago

Airlines

Best travel ads this week: 5 videos that set travel to a tempo

Samantha Shankman, Skift | 11 years ago

SkiftX

Colombia tourism’s new campaign inspired by Nobel Prize-winning novelist

Colombia’s had a history of poorly chosen tourism slogans with a viral social campaign doing more to spread a positive image of the country in recent months. Lucky for Colombia, tourism continues to climb without the catchphrase.

Skift | 11 years ago

Media and PR

It’s Colombia, not Columbia: Social campaign focuses on country branding

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

Samantha Shankman, Skift | 11 years ago

Tourism

Colombia’s poor country branding stands in its way to becoming a tourism powerhouse

Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.

Skift | 11 years ago

Hotels

Global hoteliers flock to cultural center inside Cartagena’s walled city

Cartagena is the new hotspot on every hotelier’s list for expansion, but oversupply in the city center is already leading to reduced room and occupancy rates.

Skift | 11 years ago