Skift Take

Even though it looks modern and colorful, it seems all over the place. It's more appropriate as a logo for Colombia's domain extension ".co" than a representation of a living, breathing, and diverse country.

Colombia unveiled a new brand for the country’s identity to tell the world “the answer is Colombia,” but will not launch a campaign internationally for another two months…the first step is introducing the new brand to citizens of Colombia.

The identity and the tagline was created by the joint efforts of Sancho BBDO and BBD for the identity and by JWT, RepGrey, and MEC for the advertising.

The ISO country code of CO has been used for Colombia since 1974, and is now being applied to the country’s brand to present Colombia to the world as “modern, contemporary and very digital.”

Every color used has a significance — the green for the mountains, valleys and nature; the violet for the diversity of flowers, and others.

Colombia brand video showing the new logo applications:

And a new 5 minute video explaining the new branding effort to Colombian citizens, in Spanish:


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Tags: colombia

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