Articles tagged “cmo series”

Singapore is developing more strategic storytelling, more digital content, and more experiential marketing campaigns to show that the city-state has a dynamic and creative personality.

For any travel brand, loyalty done right is the most reliable marketing vehicle.

For some, shopping at the airport is a pricey hassle. For others, it's a way to enjoy the flying experience a little more. Brands like Hudson are realizing that better meeting the needs of travelers is the way to thrive in the digital age.

Despegar has entered a new chapter in Latin America as the site eliminated phone bookings in favor of online bookings only. The company is undergoing major changes and is rethinking how it balances its online and offline marketing.

Etihad has had the advantage of a clean slate to work on and--some argue--a generous budget to work with. But, when we look back at airline history, other airlines also had these advantages at some point or other. What makes Etihad unique is how much it has done with those resources and opportunities to position and differentiate its brand--and how quickly it has accomplished these aims.

We've rarely seen a luxury hotel collection do a better job at defining its target customer. We're also especially interested in the IBM Watson integration in LHW's website to better personalize the travel research journey.

Finnair has mapped out a plan to link the east and the west in a unique way which highlights the attractiveness of Northern European destinations. When you know where you want to be, it's easier to make concrete plans to get there.

Lindblad Expeditions is trying to reach affluent, active travelers with plenty of time to spend exploring as the company embarks on a five-year growth plan.

Discover Los Angeles is attempting to attract more Millennial travelers by promoting local neighborhoods and their specific hidden attractions organized by different travel themes.

From Snapchat to virtual reality, Shangri-La has no choice but to go head first into the latest marketing technology, and quickly, as Chinese consumers — one of its core markets — have a strong appetite for content.