Choice Hotels International reported solid 1Q results, better than expectations. In the good old days, when stocks actually moved up and down based on fundamentals.
The travel industry has long hoped for something to counter-balance the pecking order in Big Tech. It's not assured, but this time around generative AI could make it happen.
Today’s edition of Skift’s daily podcast looks at Expedia’s AI chatbot, vacation competition for beaches, and Choice Hotels’ emissions reporting choices.
Choice Hotels is late to the ESG party, but it's now started to formally report some data. All in all an important first step, but we hope there’s more to come.
Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.
Progress has been made on environmental reporting by hotel companies, but major blind spots remain. The asset-light model being pursued by most large hotel companies jars with the need for greater oversight by head office to really track and improve emissions.
Most of the major hotel chains have now reported their fourth-quarter results. Tourists are back in full force, traditional business travelers less so. But fortunately for them all those conferences and big events are keeping their properties filled.
Choice Hotels sees itself moving upmarket thanks to the addition of Radisson's Country Inn & Suites and other brands. That could help sustain revenue and profits while fending off rivals like Hilton's new Spark brand.