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Travel Industry CEO Interviews

Conversations with travel’s top leaders at hotels, airlines, travel tech companies, tourism boards, and more.

Tourism

Interview: Visit Berlin CEO on Capitalizing on the City’s Zeitgeist

Berlin doesn't have to raise awareness of its product as much as reinforce its already strong branding and keep the peace at home to make sure a tourists' positive perceptions match reality on the ground.

Interview: Visit Berlin CEO on Capitalizing on the City’s Zeitgeist

Tourism

Interview: German Tourism CEO Talks Diversity and Trends

Rather than push tourists away, Germany's complicated history - and more recent revitalization - is what draws them in. It's the tourism board's challenge to make sure Berlin and Munich aren't the only places that benefit.

Interview: German Tourism CEO Talks Diversity and Trends

Tourism

Interview: Miami Tourism CEO on the Significance of Partnerships

Even the most well-known, and well-funded destinations would like more money to fuel their international marketing efforts, making partnerships the only feasible way to get there.

Interview: Miami Tourism CEO on the Significance of Partnerships

Tourism

Interview: Discover Los Angeles CEO’s Strategies for Success at Home and Abroad

Attracting tourists to LA is a task that's been completed tenfold by the movie industry but, as an international destination, every global and local topic and trend impacting tourism plays itself out in some form in the city.

Interview: Discover Los Angeles CEO’s Strategies for Success at Home and Abroad

Tourism

Interview: Singapore Tourism Board CEO on Reinventing a Destination

Singapore is attracting high-end leisure travelers with a wealth of new infrastrucutre, savvy integrated digital marketing, and a growing focus on local culture and character.

Interview: Singapore Tourism Board CEO on Reinventing a Destination

Hotels

4 Luxury Hotel Brand CEOs on What Their High Net-Worth Clients Really Want

Providing exceptional experiences is more difficult than ordering sheets with the highest thread count and thus fundamentally changing how luxury brands position themselves and interact with guests.

4 Luxury Hotel Brand CEOs on What Their High Net-Worth Clients Really Want

Online Travel

Interview: Expedia’s Comeback CEO on What It Will Take To Win

The online travel duopoly, The Priceline Group and Expedia Inc., remains in place. But as history and Expedia's turnaround show, the pecking order isn't necessarily going to stay this way over the long term.

Interview: Expedia’s Comeback CEO on What It Will Take To Win

Hotels

Four Top Hotel CEOs Say How Brand Loyalty Has Changed

In the face of a proliferation of online booking options and greater access to information, hotels are rethinking how they gain guests’ loyalty through partnerships and personalization.

Four Top Hotel CEOs Say How Brand Loyalty Has Changed

Tourism

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

Tourism

Interview: VisitBritain CEO on Being a Tourism Catalyst

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

Interview: VisitBritain CEO on Being a Tourism Catalyst