Articles tagged “celebrity cruises”

Whether it's an appeal to young black South Africans or seniors who fear paying a single supplement, travel advisors who know the particular needs of their own peer groups can have a built-in advantage.

Celebrity Cruises wanted its newest ship to be transformational for the brand and for the cruise industry. With reimagined staterooms, technology, and even hot tubs, the cruise line is following through on that goal.

Cruising has embraced diversity in leadership and diversity in experiences for consumers in recent years. This bodes well for the industry as it continues a concerted effort to get more people to try cruising.

People already pay a pretty penny to sail the Galapagos Islands. Will they spend more to do it on a new, high-end ship? Celebrity Cruises is banking on it.

Celebrity Cruises had a lot of time to think about what it wanted on a new type of ship — 10 years, in fact, since the last class was designed. The line has added some concepts and features that we expect to see more of in the coming years.

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ranging from Expedia to Celebrity Cruises stick their proverbial necks out.

Celebrity Cruises recognizes that fear is bad for travel — and doesn't seem worried about rocking the boat with a politically charged ad.

The CEO of Celebrity Cruises has said she wants the cruise line's marketing to stand out from the rest of the industry. Hiring an outsider — from Airbnb no less — shows how serious she was.

Two ships that can hold a total of 64 passengers will make up a tiny sliver of Celebrity's capacity in the carefully controlled Galapagos Islands, but the cruise line is eager to offer a wider variety of vacation options there.

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.