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Articles tagged “cathay pacific”

Tourism

A Celebration of the Brands That Cared in Airlines and Hospitality

For 2017, it is advisable to vote with your wallet, and support the airlines, hotels, and brands that are elevating experiences and not resting on their laurels or forgetting the vital human element of service.

Colin Nagy, Skift | 7 years ago

A Celebration of the Brands That Cared in Airlines and Hospitality

Airlines

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

Marisa Garcia, Skift | 8 years ago

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

Airlines

Cathay Pacific Is Latest Oneworld Airline to Skewer Its Loyalty Program

It's only a matter of time until American Airlines follows suit.

Grant Martin, Skift | 9 years ago

Cathay Pacific Is Latest Oneworld Airline to Skewer Its Loyalty Program

Airlines

Cathay Pacific on Designing Brand Experience from the Ground Up

There is nothing harder than keeping things simple.

Marisa Garcia, Skift | 9 years ago

Cathay Pacific on Designing Brand Experience from the Ground Up

Airlines

Air China Didn’t Hedge Fuel Costs, and It’s Winning As a Result

What would have been a bad idea a year ago is a great idea right now.

Clement Tan, Bloomberg | 9 years ago

Air China Didn’t Hedge Fuel Costs, and It’s Winning As a Result

Media and PR

Cathay Pacific Puts Social Influencers, Customers in Control of New Campaign

Cathay Pacific's efforts to gain momentum for the #lifewelltraveled hashtag before aligning the brand more closely with it is a case study that other brands should watch in their efforts to introduce authentic, trustworthy campaigns.

Samantha Shankman, Skift | 9 years ago

Cathay Pacific Puts Social Influencers, Customers in Control of New Campaign

Media and PR

How U.S. Airlines Manage Customer Service Expectations on Twitter

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Joyce Manalo, Skift | 10 years ago

How U.S. Airlines Manage Customer Service Expectations on Twitter

Airlines

The Top 10 Premium Airport Lounges of 2013

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.

Jonny Clark, TheDesignAir | 10 years ago

The Top 10 Premium Airport Lounges of 2013

Airlines

Travel ads of the Week: Rugby, brand anthems, and a heavy dose of Mexico

Smart marketing means thinking out of the box, which several of this week’s ads achieve.

Samantha Shankman, Skift | 11 years ago

Travel ads of the Week: Rugby, brand anthems, and a heavy dose of Mexico

Airlines

Cathay Pacific cuts its way to profits; promotions helped boost demand

The headline here is Cathay is doing the right cuts -- in capacity, in routes -- to get back in shape, but increased competition from Middle East carriers like Emirates coming onto its turf won't help long term.

Jasmine Wang , Bloomberg | 11 years ago