Articles tagged “california”

The most visited states such as Florida, California, and New York still have the largest budgets but some of the states seeing their budgets receive the highest percent increases aren't iconic American destinations.

By establishing a collaborative organizational structure with wine growers and wine makers, Sonoma County Tourism has access to many more resources to deliver more impactful brand storytelling on a global stage.

After Visit California's recent funding boost to levels of $100 million annually and launching its largest marketing plan to date in May, we can't say for sure if this is what's helping drive Americans to book California more so than other states for summer travel, but it certainly isn't hurting.

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

There's nothing especially surprising about the new Visit California digital platform, inspired by today's most popular media websites versus DMO websites. It's more suprising that so few other tourism organizations are doing the same.

Corporations looking to enter the boutique space have ostracized the independent hoteliers that first defined the concept making their products appear even more unique.

Tourism boards are starting to realize that high-quality content including interesting and actionable information performs better and spread more organically than a staged corporate campaign ever could.

Content is king and tourism marketers are realizing that giving travelers a place to dream about, even before they are ready to book, is key building a brand and relationship with future visitors.

Can we get a little common sense about hotel technology around here? Joie de Vivre Hotels seems to think so, with the help of one of the world's most successful design think tanks.