Articles tagged “california”

For a state that's restricted businesses and tourism for a year, the rebound is a rapid one — particularly for a major city.

A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.

This high number of hotel bookings is testament to the work being doing by the State of California via its healthcare worker program, but also reveals the magnitude of the battle it faces.

California was ahead of the curve when it consolidated its travel program in 2010. That decision is paying off during the pandemic as it quickly reacted to housing at-risk healthcare workers, and its effectiveness may prompt other states to follow suit once the crisis passes.

Several years of devastating wildfires have taken a toll on California tourism but have not affected overall visitor numbers. Instead, the fires have changed the way the state markets itself and made it harder for tourism employees to live in California.

It’s not enough for the waitstaff at The Argyle Steakhouse in San Diego to pick up on the personalities of their customers. The staff of this high-end Park Hyatt Aviara eatery also has to learn about the personalities of their steak knives.

In the effort to attract high-spending tourists, states often look overseas. That's a good idea — international visitors typically spend more than domestic travelers. But certain international markets present a more complicated consumer landscape than others. That's what Visit California has discovered as it starts wooing more travelers from the Middle East.

Antonio Balestreri's work depends on how well he can educate guests on the role of raptors in the environment, something which gives his presentations a serious edge.

Lake Elsinore, California wanted tourists — but not the kind that gridlocked its streets and trampled its mountainsides. The city is trying to learn from intense short-term overtourism to prepare for a more manageable future.