Articles tagged “california”

U.S. tourism marketing officials are hoping that air service to China — a vital tourism market — improves later this year.

San Francisco's tourism board is experimenting with a new medium to take on a formidable obstacle: a negative media perception.

Beach destinations can't rely on the outdoor attributes that made them so attractive to the domestic market during the pandemic now that international travel is fully open and fear of cities has evaporated.

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Good morning from Skift. It's Monday, February 14, in New York City. Here's what you need to know about the business of travel today.

Mondee's highly tactical deal taps into Arthur J. Gallagher & Co's sprawling network of small businesses and associations, which could drive subscriptions for its TripPlanet platform.

To see two Black female coffeehouse owners and roasters in the U.S. is a rare thing, but a shared purpose brought Shanita Nicholas and Amanda-Jane Thomas together to launch Sip & Sonder to support Black entrepreneurs from bean to cup, and through a common experience. Their latest journey: supplying hotels.

Tripadvisor's travel-planning help by text for Tripadvisor Plus subscribers plays to the company's strengths — user reviews and a global roster of hotels, restaurants and things to do listings. It really can't compete, though, with a real travel agent who has visited the destination and knows the hotel general manager personally.

For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.