Articles tagged “branson”

Virgin’s small success in temporarily getting the line back hasn’t resulted in a long-term contract, but rather a new bidding process. And thirteen months of political meddling are likely to be as much fun as these last few months.

How fun would it be to see Branson make over American Airlines? Too much fun, perhaps.

Not every company can get away with its head exec tweeting sexual innuendos, but Branson’s off-the-cuff remarks mixed with some serious business insights help fliers connect with the personable Virgin brand.

Branson has been throwing around fighting words since FirstGroup was awarded the lucrative rail contract and now plans to defend his position in person as Virgin has successfully filed for a judicial review of the DfT’s decision.

Branson threatens to sue the DOT over the decision to award Virgin's only stake in the UK rail market to a higher bidder, especially after passenger numbers have doubled in the 15 years under Virgin.