Articles tagged “branding”

When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient.

Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

What's driving the recent wave of new hotel brands? Does the industry suffer from brand bloat? Here are some answers.

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.

The online travel agent is playing the long game when it comes to onboarding as many long-term value customers as possible, turning them into members and eventually putting them onto its loyalty program. CEO Peter Kern is clearly a patient man.

In Skift's top stories this week, tour operators use tech to get a boost post-pandemic, Asian destinations are incentivising travelers, and Hilton predicts a continued boom in hotel demand.

The rise of Airbnb has revealed consumer preferences to be more flexible than previously assumed. Independent hotel company Room2 is responding in the UK by innovating in brand standards. It has signed $110 million in new net-zero hotels.

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.