Articles tagged “brand usa”

Will Congress reauthorize the nation's first national destination marketing organization before session ends? Both big and small town America hope so based on Brand USA's economic development and job creation deliverables in 2013.

Paul Ryan isn't winning many friends in the business travel community. There are efficiencies to be gained across the federal government, but eliminating Amtrak operating subsidies or terminating Brand USA would be short-sighted and detrimental not only to the travel industry, but to the U.S. economy.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Colbert is saying it in his own way, but his criticisms contain valid points about the cheese-fest that is Brand USA's first series of broadcast advertisements.

Putting millions towards raising awareness in a region already familiar with the U.S. seems frivolous when there are higher spending tourists and faster-growing markets to tap.

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

HostelBookers' new feature has a long way to go before it is of any use to users. Although the partnership with Brand USA introduces a creative way to cultivate content from trade partners, it needs more diverse and wide-spread coverage.

Even if Cirque doesn't work as well, using U.S. global cultural soft power as a promotional pull is the right idea. Now it is up to the creative implementation, which if Brand USA's history so far guides us, makes us skeptical.

The partnership is a win-win in which Brand USA diversifies its marketing portfolio and the Niagara region benefits from increased awareness in overseas markets.