Articles tagged “brand usa”

Since Canadian tourism to the U.S. has tailed off, Brand USA needs Chinese and Indian travelers to fill the gap and meet the country's tourism goals.

President Obama's goal of bringing 100 million foreign travelers to the U.S. in 2021 may have been too ambitious given global instability and an unexpectedly strong U.S. dollar. The first challenge is to bring back Canadian tourists.

Roger Dow of the U.S. Travel Association said the first decade of the 21st century was the "lost decade," when international travel grew exponentially but visitor arrivals to the U.S. remained relatively flat. Shutting down the visa waiver program in in the wake of terrorist attacks would again halt growth just as numbers begin to show it's working.

Brand USA expects to spend about $140 million marketing the U.S. abroad this fiscal year, but it's still hard to deduce the tangible impact its programs have on stimulating demand for American vacations.

The gorgeous new film from Brand USA will likely encourage families around the world to visit America's national parks.

It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.

Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.

It wasn't easy, but Brand USA finally got the reauthorization that it and much of the travel industry coveted.

Outside of the bubble of the travel industry, Brand USA's relatively low profile is indicative of its real challenges to increase tourism.

A cool, new, media-friendly attraction with no marketing budget will likely beat an old, tired attraction with a huge marketing budget.