Articles tagged “boutique hotels”

Competition has pushed independent hoteliers like Pomeranc to think about what "boutique" means for a generation of travelers that will shortly grow up with Marriott's and Hilton's version of that guest experience. Technology not doubt has a role, but so does simply superior service.

As legacy hotel groups continue to build and buy boutique hotel brands, they're commoditizing the entire sector.

Ace Hotel remains a true boutique brand in a time when every major corporation is trying to recreate the pull of their brand name, unique guest experience, and community integration.

Do we need another lifestyle brand?

Corporations looking to enter the boutique space have ostracized the independent hoteliers that first defined the concept making their products appear even more unique.

It's very difficult for a large brand to recreate the experience of a local boutique properties, which is why several groups like Hilton would rather align themselves with iconic hotels than try to build them itself.

The growing trend of turning prisons into boutique hotels exemplifies consumers’ desire for authentic or unique experiences as well as hoteliers’ appetite for differentiating themselves by pushing design boundaries.

These boutique hotels offer guests the authentic experiences they seek and attract investments for revitalizing projects; however, none of it would be possible without the Internet fueling the hotel’s marketing and reach.

Niche and authentic experiences is where the hospitality and indeed all travel growth is, in mature markets like U.S.