Niche and authentic experiences is where the hospitality and indeed all travel growth is, in mature markets like U.S.
Niche hotels — which includes all-suite, boutique, casino, conference center, convention, destination resorts, extended stay, golf, ski, spa and water parks — are playing an increasingly important role as the U.S. hotel industry recovers from the economic downturn. STR data shows a general uptick in performance across all niche segments, led by occupancy in the boutique segment and rates in the ski resort segment. The ski resorts had the highest rates (more than $255), up 5% from this time last year.
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Tags: boutique hotels
What Will the New Wave of Boutique Hotels Look Like?
Answers about the future look of boutiques might be seen in a new crop of hyper-specialized properties that map design to hyper-specific interests and communities.
Colin Nagy, Skift | 5 months ago
What a Stay at Kayak’s New Miami Beach Hotel Revealed
Kayak and Life House have joined forces to launch Kayak's first foray into the hospitality industry. The concept is a good one, but to be successful, the kinks in technology and customer service still need to be worked out, as Skift learned firsthand.
Ruthy Muñoz , Skift | 5 months ago
Best Western’s Boutique Hotel Push Faces Onslaught of New Competitors
Best Western’s expansion from economy, roadside hotels to boutique brands in recent years faces stiff competition coming out of the pandemic. The company can be a success if, and only if, more of its long-time operators upgrade to the boutique model.
Cameron Sperance, Skift | 6 months ago