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Most small towns have a story to tell. Lynchburg, Virginia, is one of those towns.

Craddock is owner of the Lynchburg-based Craddock Cunningham Architectural Partners, which specializes in architecture, planning and interior design, most notably the 44-room Craddock Terry Hotel—a hotel that is given credit for revitalizing Lynchburg as an attractive destination for travelers.

Small-town boutique hotels are “more of escape” than anything else, said Chris Plummer, GM of Nemacolin Woodlands Resort, which includes the 42-room Falling Rock boutique hotel as part of the property’s accommodations options. “You’re going somewhere … to experience something you never have.”