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Articles tagged “booking holdings”

Online Travel

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

Online Travel

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Online Travel

Booking CEO Gillian Tans Gets a Ctrip Board Seat

Online travel's two most influential female executives, Ctrip's Jane Jie Sun and Booking.com's Gillian Tans, will now deliberate around the table together at Ctrip board meetings. Ctrip felt the need to announce that the two companies are strengthening their ties after Booking's 2017 investment in Ctrip rival and IPO-bound Meituan-Dianping.

Booking CEO Gillian Tans Gets a Ctrip Board Seat

Hotels

Video: Airbnb’s European Boss on the Clash With Online Travel Giants

We wonder whether Airbnb's community spirit will survive its growth plans and impending IPO.

Video: Airbnb’s European Boss on the Clash With Online Travel Giants

Online Travel

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

Online Travel

Trivago Spins Alternative Accommodations as Its Ace in the Hole

In some ways, Trivago and TripAdvisor find themselves in similar situations, although TripAdvisor has more upside because of its global brand awareness and the breadth of its offerings. But both need time to play the long game. In Trivago's case, it is now seeing alternative accommodations as a potential life line.

Trivago Spins Alternative Accommodations as Its Ace in the Hole

Online Travel

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

Online Travel

Agoda Names New CEO as It Aims to Go Global

Agoda's new CEO John Brown will be leading the company to increasingly push into Europe and the Americas, beyond its traditional online travel agency turf of Asia Pacific. The early numbers show that parent company Booking Holdings is putting its money where its mouth is.

Online Travel

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Whether the price tag on GetYourGuide was too much for Booking to admit, the tours and activities platform is likely still viewed as a viable buy for someone but that notion won't do much to calm GetYourGuide's nerves in the meantime.

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Online Travel

Booking Holdings Buys Activities Distribution Startup FareHarbor

Only a couple of years ago, the CEO of family-owned activities distributor FareHarbor said the company would never sell. But never say never. For Booking Holdings, this is further proof that the giant wants to be full-service.

Booking Holdings Buys Activities Distribution Startup FareHarbor