Online Travel
Booking Holdings Expands Loyalty Program to Priceline, Kayak and Agoda
At a time when some big hotel brands seek to increase average daily rates, Booking Holdings' expansion of its Genius loyalty and discounting program could hurt that effort. Some individual properties, hungry for increased exposure as they compete with vacation rentals and other hotels, will welcome the move.
Dennis Schaal, Skift | 3 years ago