Online Travel
Priceline posts healthy first quarter profit, but Wall Street thinks guidance is a bummer
Priceline is anxious to see what it terms its Booking.com "experiment" in the U.S., replete with offline branding campaign, succeed. Given the volatily in subsidiary Booking.com's core European market, growth in the U.S., alongside Priceline.com, would serve as a hedge against Europe's troubles.
Ari Levy , Bloomberg | 11 years ago