It wasn't a mere trip to Macau to pitch Tampa Bay that enabled Visit Tampa Bay to win the right to host the 2014 Bollywood Oscars. Tourism officials really did their utmost to learn the culture, and building some cricket fields did a lot to win goodwill.
Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.
Tourism-oriented businesses around the U.S. and the world are learning about foreign cultures in an attempt to welcome and attract travelers from growing economies like India and China.
Tampa is not only looking forward to the visitor bump it’ll receive during the awards weekend, but recognition within the film community and hopes of becoming popular with filmmakers and producers.
Visa regulations and costs are a top priority for Indian filmmakers when electing where to work abroad, which gives destinations a large incentive to ease visa rules in exchange for the tourism boom.
Bollywood films don't get the attention of a, say, J.R.R. Tolkien adaptation, but they do more than any other genre of movie to boost destination tourism due to their massive audience base.
This works both ways with Indians traveling to view their favorite sets in the UK as well and exemplifying how a cultural exchange can be more influential than forced marketing.
Cape Town has realized you don't need a catchy slogan or expensive tourism campaign to boost tourism, instead star in a film -- a method that destinations from Italy to New Zealand to Morocco have proven will work.