Articles tagged “bollywood”

Online Travel

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Tourism

Middle East Destinations Are Going Hollywood to Build Brand Images

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Middle East Destinations Are Going Hollywood to Build Brand Images

Online Travel

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

Tourism

Bollywood Oscars pick Tampa as first U.S. city to host awards weekend

Tampa is not only looking forward to the visitor bump it’ll receive during the awards weekend, but recognition within the film community and hopes of becoming popular with filmmakers and producers.

Bollywood Oscars pick Tampa as first U.S. city to host awards weekend

Media and PR

Foreign tourism boards clamor to be the next big Bollywood star

Visa regulations and costs are a top priority for Indian filmmakers when electing where to work abroad, which gives destinations a large incentive to ease visa rules in exchange for the tourism boom.

Foreign tourism boards clamor to be the next big Bollywood star

Media and PR

Bollywood blockbuster transforms Ireland into a hot destination for Middle Eastern tourists

Bollywood films don't get the attention of a, say, J.R.R. Tolkien adaptation, but they do more than any other genre of movie to boost destination tourism due to their massive audience base.

Bollywood blockbuster transforms Ireland into a hot destination for Middle Eastern tourists

Airlines

Bollywood film buffs fill up Virgin Atlantic’s new flights from London to India

This works both ways with Indians traveling to view their favorite sets in the UK as well and exemplifying how a cultural exchange can be more influential than forced marketing.

Bollywood film buffs fill up Virgin Atlantic’s new flights from London to India

Tourism

South Africa befriends Bollywood in hopes of getting more screen time

Cape Town has realized you don't need a catchy slogan or expensive tourism campaign to boost tourism, instead star in a film -- a method that destinations from Italy to New Zealand to Morocco have proven will work.