Articles tagged “bloggers”

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Fora Travel has the potential to give impetus to the evolving role of travel agents in an Instagram and TikTok era. It all sounds good in theory, but much depends on whether the agency can deliver on providing adequate training to its burgeoning ranks.

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

Sometimes, it's not all about numbers, it's more about people, big and small.

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.

This is certainly one way to "use" travel bloggers.

Lots of travel bloggers -- and public relations folks looking to hook up with them -- are in Toronto doing some networking and honing their skills. At least the event gives Toronto a boost, given all of those hotel reservations, blog posts and tweets about Toronto tourism.

One of our big roles at Skift is to shine the harsh light on the cozy relationships all across the travel industry, and travel bloggers are one of those we will continue to ask questions about.