Expedia was spun out of Microsoft before the turn of the century, and the two Seattle-based companies have always been tight. They just got a bit tighter.
As the big tech companies reveal what they've been working on in travel, it raises questions about the longevity of small companies that have been working on similar projects.
Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms.
First-mover advantage from online travel companies in generative AI might not hold up over the long-term. The chessboard may get overturned. Still, getting out there first doesn't hurt.
How does AI change travel? How can these tools drive hotel efficiency, handle airline customer service, and reshape the way we search for and book travel? Skift dives deep into these discussions and more.
Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.
The travel industry has long hoped for something to counter-balance the pecking order in Big Tech. It's not assured, but this time around generative AI could make it happen.
Google released Bard this week but has yet to integrate generative AI into its search engine as Microsoft has done with Bing and ChatGPT. But the workings of Bing’s travel itinerary suggestions are less than ideal, so Google has time to catch up.
Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.