Articles tagged “bermuda”

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Tourism

Struggling Tourist Destinations Pitch Themselves to New Digital Nomads as Remote Work Locales

The pandemic may accelerate the existing trend of digital nomads in an unexpected way — and some destinations are taking notice at a time when leisure travel is decimated.

Struggling Tourist Destinations Pitch Themselves to New Digital Nomads as Remote Work Locales

Tourism

Bermuda Court Overturns Same-Sex Marriage Ban in Win For Tourism Industry

The Bermuda Triangle is legendary for making things mysteriously disappear. But one thing that wasn't lost in Bermuda this week was a legal understanding that a ban on same-sex marriage is bad for business and morally wrong in 2018.

Bermuda Court Overturns Same-Sex Marriage Ban in Win For Tourism Industry

Tourism

Bermuda Fears Tourism Hit as Same-Sex Marriage Reversal Draws Lawsuit

By banning same-sex marriage, Bermuda is being the wrong kind of trailblazer, many travelers, companies, and human rights organizations would argue. We've seen how much similar discriminatory legislation has stung other destinations and left a bad impression.

Bermuda Fears Tourism Hit as Same-Sex Marriage Reversal Draws Lawsuit

Tourism

Bermuda Tourism Faces Cancellations as Vacationers Think It’s Storm-Wracked Barbuda

Just as foreigners had their geographies mixed up when Ebola shook western Africa in 2014 and left most of the continent untouched, many vacationers don't know the difference between Bermuda and Barbuda despite the 1,000 miles that separate the two countries. A good social media campaign might work as long as it isn't insensitive to Barbuda's plight.

Bermuda Tourism Faces Cancellations as Vacationers Think It’s Storm-Wracked Barbuda

SkiftX

Best Travel Ads This Week: Virtual Experiences Around the World

The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.

Best Travel Ads This Week: Virtual Experiences Around the World

Tourism

90 Years of Bermuda Tourism Advertising Is Mini Lesson in Marketing

The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.

90 Years of Bermuda Tourism Advertising Is Mini Lesson in Marketing

Tourism

Bermuda’s One-Year-Old Tourism Board Is Taking Baby Steps

The success or failure of BTA's marketing and product development will contain key lessons for other large and small destinations looking to attract a younger visitor base.

Bermuda’s One-Year-Old Tourism Board Is Taking Baby Steps

Hotels

Travel ads of the week: Beaches, wine country, and business meetings

Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.

Travel ads of the week: Beaches, wine country, and business meetings

SkiftX

SkiftAds: Bermuda’s new tourism pitch: We’re more than beaches

Authenticity through the eyes of local is the new black in tourism ad campaigns. It also expands the base beyond the resort-seekers.