Articles tagged “bermuda”

Bermuda Court Overturns Same-Sex Marriage Ban in Win For Tourism Industry

Dan Peltier, Skift

The Bermuda Triangle is legendary for making things mysteriously disappear. But one thing that wasn't lost in Bermuda this week was a legal understanding that a ban on same-sex marriage is bad for business and morally wrong in 2018.

Bermuda Fears Tourism Hit as Same-Sex Marriage Reversal Draws Lawsuit

Dan Peltier and Hannah Sampson, Skift

By banning same-sex marriage, Bermuda is being the wrong kind of trailblazer, many travelers, companies, and human rights organizations would argue. We've seen how much similar discriminatory legislation has stung other destinations and left a bad impression.

Bermuda Tourism Faces Cancellations as Vacationers Think It’s Storm-Wracked Barbuda

Ezra Fieser, Bloomberg

Just as foreigners had their geographies mixed up when Ebola shook western Africa in 2014 and left most of the continent untouched, many vacationers don't know the difference between Bermuda and Barbuda despite the 1,000 miles that separate the two countries. A good social media campaign might work as long as it isn't insensitive to Barbuda's plight.

Best Travel Ads This Week: Virtual Experiences Around the World

Alexandra E. Petri, Skift

The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.

90 Years of Bermuda Tourism Advertising Is Mini Lesson in Marketing

Samantha Shankman, Skift

The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.

Bermuda’s One-Year-Old Tourism Board Is Taking Baby Steps

Samantha Shankman, Skift

The success or failure of BTA's marketing and product development will contain key lessons for other large and small destinations looking to attract a younger visitor base.

Travel ads of the week: Beaches, wine country, and business meetings

Samantha Shankman, Skift

Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.

SkiftAds: Bermuda’s new tourism pitch: We’re more than beaches

Authenticity through the eyes of local is the new black in tourism ad campaigns. It also expands the base beyond the resort-seekers.

Royal Caribbean says fewer cruisers want to go to Bermuda

Caribbean News Now

Unlike other types of travel, cruise lines have the flexibility to change routes either to meet the needs of guests or exercise strength when a destination doesn't play ball.