Articles tagged “bermuda”

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

The pandemic may accelerate the existing trend of digital nomads in an unexpected way — and some destinations are taking notice at a time when leisure travel is decimated.

The Bermuda Triangle is legendary for making things mysteriously disappear. But one thing that wasn't lost in Bermuda this week was a legal understanding that a ban on same-sex marriage is bad for business and morally wrong in 2018.

By banning same-sex marriage, Bermuda is being the wrong kind of trailblazer, many travelers, companies, and human rights organizations would argue. We've seen how much similar discriminatory legislation has stung other destinations and left a bad impression.

The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.

The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.

The success or failure of BTA's marketing and product development will contain key lessons for other large and small destinations looking to attract a younger visitor base.

Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.

Authenticity through the eyes of local is the new black in tourism ad campaigns. It also expands the base beyond the resort-seekers.

Unlike other types of travel, cruise lines have the flexibility to change routes either to meet the needs of guests or exercise strength when a destination doesn't play ball.