The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.
After a summertime hiatus, Skift is bringing back its weekly series about the best travel ads, and these campaigns and videos are sure to have consumers planning their next getaway — both in the real world and the virtual world.
This week’s featured brands highlight exotic destinations teeming with endless opportunities for adventure, which is to say they point out why it is people love to travel. What’s more, the videos invite viewers to immerse themselves in a location by choosing their own experiences or helping them to feel worlds away by slipping on a virtual reality headset.
For all of our SkiftAds of the week, view our travel ads archives here.
In this video, Bermuda Tourism connects with millennials by showing them variety and choice in its most recent campaign, an interactive video where viewers can choose from three initial ways to enjoy Bermuda — Chill, Mix it Up and Thrill — and watch as their perfect day unfolds.
This campaign, launched in June, is another action-packed video that invites viewers to explore Copenhagen via their own path, putting them in control of the content to check out all the things and places around the city that most appeal to them. After the final choice is made, visitors can sit back and watch as their day plays out from morning until night. They can share it with their friends and download the itinerary with info on each location.
VR Postcards by Marriott
This is one video that gets at the heart of why people travel. To promote VR Postcards, Marriott’s new virtual content platform delivers intimate and immersive travel experiences that users experience by watching three, 360-degree 3D videos via a virtual reality headset. Marriott launched this video to tap into the reasons so many people love to travel.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: Watch how your perfect day in Copenhagen plays out. Visit Denmark