Articles tagged “australia”

Behind every airline, music festival, and UNESCO World Heritage site is a country desperate to increase its share of the world tourism market and welcome more money-spending tourists across its borders.

In other words, free-wifi across all country will be a huge marketing coup for Australia, in press and of course among travelers. Though unlikely it will happen country-wide.

"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.

Australia is in an optimal position to benefit from the explosion of outbound travel in Asia, but will need to differentiate itself to stand out to travelers seeking the history, culture, and shopping available in Europe.

Winter tourism destinations, already impacted by the recession and shorter seasons thanks to climate change, rely on niche groups of repeat visitors to keep their ski communities alive.

Emirates, Etihad, Qatar and Turkish airlines are in a race to spread their wings beyond their fast growing airlines, and corporate sponsorships are coming aplenty.

Everyone wants a Chinese tourist, and Australia's working hard to make sure it gets its fair share as other traditional inbound markets stagnate.

Future tourism campaigns for Australia will be running on a tight budget, because although Virgin has doubled its funding, the total still falls some $30 million below Qantas’ contribution over the past three years.

Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to speak.

The publicity that a destination garners from a few blog posts is nothing in comparison to the tourism boost that results from lengthy exposure on a national celebrity’s TV show.