Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

Tourism Australia has unveiled a new logo, scrapping the existing version that has been around for eight years. The new-look brand mark, devised by Interbrand has been introduced “to stay relevant and reflect the organisation’s changing culture and identity,” according to the tourism body.

It cost six months and $200,000 to develop. The new logo sticks with the familiar kangaroo symbol, but in simpler form. “The strong use of blues, greens and yellows, and a significantly more contemporary positioning, is in keeping with Tourism Australia’s positioning of a modern and confident Australia open to the world.”

New logo:

 

Old logo: