Articles tagged “australia”

It is the new reality in travel marketing, and Australia is equal or closer than Europe or North America for big part of Chinese visitors, depending on the location.

Chinese travel spend is clearly on the rise, but this Visa study also found that easier bookings and increasing options are leading all tourists to allocate more money to more trips in the coming years.

In the scheme of things, not a big deal since alcohol would still be served on board, but detractors could use it as a low hanging fruit to exploit if they want to.

The nitty-gritty details of the report is an interesting look at the prevalence of Internet cafés today, but it’s main findings further prove the importance of travel content and booking functions becoming mobile-friendly to remain relevant.

Facebook remains the number one platform for trip sharing, which means it continues to be the best place for inspiration and tips. Sour startups can point out that this data is only applicable to visitors who’ve been to Australia, but it’s an extrapolation we’re willing to learn from.

Thus starts a pivotal moment in the global long haul aviation sector, a the power firmly moves to the mid-east hubs. All links to Europe now pass through the Gulf, metaphorically and literally.

Now you now why it is hard for startups -- and indeed traditional players -- to be successful in digital: all the historical industry-defined value chains have blurred -- we would even argue the phases of dreaming, planning, booking, destination aren't as clear as this report says -- and consumers are jumping across all of these using all the digital tools at their disposal.

There's a bit of a carnival barker's promise here -- you know something's loaded against you -- but it's still a cheap way of promoting the benefits of your less-than-rainy destination to places with much bleaker weather.

Australia has the double whammy of an economic problem & the tyranny of distance, and needs workers to spur tourism jobs, and in turn build up tourism itself.