Articles tagged “australia”

We still haven't seen much proof about a real ROI with Instagram, but the odds are better when you have users with wide audiences outside of travel.

These travel ads succeed by showing, rather than telling, viewers their ultimate message.

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

Qantas needs to find a few cuts that don't appear to be a PR disaster.

This is a blow to national tourism marketing organizations worldwide -- including our own BrandUSA -- and could spur a rethink worldwide on how to fund tourism promotion.

Tourism Australia is trying to create a sense of urgency in travelers pushing off a trip to Australia. The campaign will succeed for those that win a trip, but for others still wary of the journey, it'd be smart to raise awareness of the cost and length of such a trip.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.

The ads may have been created with the Indian traveler in mind, but they're useful in portraying Sydney in a bright and upbeat light that will attract visitors from multiple nationalities.

The organization has found a way to engage visitors and locals in a way that should be a blueprint for other destinations looking for a two-way conversations with their biggest fans.