Articles tagged “australia”

Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

Chipchase likens her destination marketing organization to a content company that both consistently shares information and measures its impact in order to tweak what it puts out to which markets.

Retelling the holiday story every year in a different way is challenging, but worthwhile.

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.

Destination partnerships between airlines and tourism boards make a lot of sense for both parties. It's a smart move for Singapore Airlines.

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.