Three days into the airline's ticketing shakeup, travel agencies are seeing big gaps in ticket prices. They were warned, but there appear to be other issues on the horizon.
Even after the American Society of Travel Advisors weighed in with a plea to delay the removal of 40 percent of airfares from traditional retail channels by eight months, the carrier has confirmed there’ll be no 11th hour reprieve. All the travel industry can do now is brace itself.
Fora Travel has the potential to give impetus to the evolving role of travel agents in an Instagram and TikTok era. It all sounds good in theory, but much depends on whether the agency can deliver on providing adequate training to its burgeoning ranks.
Travel advisors serve as agents of the airlines when they process flight bookings. Why should they be responsible for issuing flight refunds when they are mere go-betweens and never see the money?
The entire travel industry greatly benefits when groups many would think of as competitors work together to provide assistance for travelers and travel advisors.
There’s cause for optimism for this at-risk segment of the industry, just as National Travel Advisor Day hits. Travel agencies that are quick to adapt have the potential to capture a new customer base that outlasts the travel recovery years.
The adage that U.S. presidential election years are bad for business may or may not hold true for 2020. Savvy travel advisors, however, may want to put extra effort into keeping clients confident and enthusiastic about upcoming travel plans.
The American Society of Travel Advisors' show of support for the Hotel Advertising Transparency Act of 2019 indicates growing distaste among agencies, as well as the general public, for resort fees, particularly when they are not disclosed up-front. Such support is a logical step for the organization, which has long advocated for pricing transparency.