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Articles tagged “asta”

Business Travel

7 Issues Confronting the American Society of Travel Agents

In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organization's new marketing campaign. We can't wait to give it a look.

Dennis Schaal, Skift | 6 years ago

7 Issues Confronting the American Society of Travel Agents

Tourism

Travel This Week: ASTA Conference Opens at a Beleaguered SeaWorld

Responsible travel brands are taking steps to ban bookings of tourist attractions involving direct human interactions with animals. Given all the SeaWorld controversies that the film "Blackfish" uncovered, coupled with ongoing federal probes, couldn't ASTA have picked an alternative venue for its opening reception?

Dennis Schaal, Skift | 7 years ago

Travel This Week: ASTA Conference Opens at a Beleaguered SeaWorld

Media and PR

Travel Agents Struggle to Market Against Online Travel Giants

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

Andrew Sheivachman, Skift | 8 years ago

Travel Agents Struggle to Market Against Online Travel Giants

Tourism

TripAdvisor and Industry Groups Are Optimistic About Europe, Despite Travel Alert

Only a small percentage of Americans generally travel to Europe anyway and many will undoubtedly opt for vacations closer to home. Still, travel usually recovers a few months after a major incident unless disruptions become persistent, which is the fear.

Dennis Schaal, Skift | 8 years ago

Business Travel

Interview: ASTA’s CEO on the Travel Agencies That Will Win the Future

Travel agencies need to get younger, and more creative, if they're going to survive. For what it's worth, some agencies are doing what it takes protect themselves from the travel companies that want agents sliced out of the industry.

Andrew Sheivachman, Skift | 8 years ago

Interview: ASTA’s CEO on the Travel Agencies That Will Win the Future

Business Travel

Independent Travel Agents Look for Support to Master a Niche

As storefront agencies have disappeared, home-based agents have picked up the slack in the travel agency community. One can't help but wonder, however, if this trend has contributed to the relative invisibility of travel agents to most Americans.

Andrew Sheivachman, Skift | 9 years ago

Independent Travel Agents Look for Support to Master a Niche

Airlines

What 3 Airline Executives Wouldn’t Talk About at a Travel Agents’ Conference

Who's more important to the airlines: shareholders or passengers? Take one guess.

Andrew Sheivachman, Skift | 9 years ago

What 3 Airline Executives Wouldn’t Talk About at a Travel Agents’ Conference

Tourism

Cuba People-to-People Tours Are Nearing the End of Their Lifespan

The opening of Cuba to Americans is still a work in progress. But the Obama administration is in good shape to ease travel restrictions despite the resistance from House Republicans.

Andrew Sheivachman, Skift | 9 years ago

Cuba People-to-People Tours Are Nearing the End of Their Lifespan

Media and PR

Travel Agents Struggle to Find Their Voice on Social Media

Agents that work with large corporations or older clients will likely see fewer returns than those who work with digitally savvy travelers.

Samantha Shankman, Skift | 10 years ago

Travel Agents Struggle to Find Their Voice on Social Media