U.S. and Canadian Travel Advisor Groups Look Beyond Rivalry to Reopen the Border
Photo Credit: The U.S. and Canadian flags in front of the U.S. Capitol in Washington, D.C. Flickr / Photo Phiend
Skift Take
The entire travel industry greatly benefits when groups many would think of as competitors work together to provide assistance for travelers and travel advisors.
As the United States and Canada are enormously connected to each other in so many different ways, it doesn't seem like breaking news when important collaborations between the two countries take place.
But when the American Society of Travel Advisors and the Association of Canadian Travel Agencies released a joint statement in mid-June calling for the reopening of the U.S.-Canada border, it was more than just another case of entities from each country working together.
The press release symbolized the strong relationship between the organizations, who have successfully collaborated on other issues during the pandemic — two of the most prominent being calling on faster commission payments for travel advisors and obtaining refunds for travelers. The future will likely see more collaborations between ACTA and ASTA despite occasional tensions between officials in the U.S. and Canada.
Which happened earlier this year when ASTA CEO and President Zane Kerby lashed out at Transport C
