Articles tagged “asta”

True, as the head of ASTA says, some people will always prefer to use a travel advisor over an online travel website. But in the big picture, how will AI skew the trend?

American Airlines tried to drag an entrenched industry toward the airline's vision of a more productive distribution future. But the financial hit stung.

Today's podcast looks at the Alaska Air-Hawaiian Air combo, American Air's tussle with travel agents, and an investment in Travelport.

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

American Airlines has lashed out at U.S. travel agents in a scathing response to the complaint that the airline's robust distribution strategy was unfair.

American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.

The American Society of Travel Advisors (ASTA) has seen over 12,000 downloads of its Travel Advisor Career Overview guide to becoming a travel agent since it made the resource free.

Ticket pricing data appears to be a commodity in itself, as tech upgrades potentially limit access to fare availability — with travel agents complaining it impacts their ability to do their job effectively and leads to higher fares for consumers.

Travel agents could bring a real-world perspective to complex rules shaping the protection of air travel passengers, as part of a modernization proposal for the U.S. Department of Transportation’s (DOT)…

Managing complexity and adding a human touch has always been the strength of travel agents. They'll need to embrace that as they face the latest travel tech disruptions.