AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Announcements

Launching the Skift AI Travel Newsletter

Recent advancements in artificial intelligence have the potential to transform sectors across the travel industry. This newsletter will keep you informed every step of the way.
Online Travel

Expedia Releases ChatGPT-Powered AI Chatbot on Mobile App

Expedia Group is the biggest player in travel to have publicly released a chatbot tool powered by ChatGPT. This is just the beginning, and if any anyone has the resources to really see what this tech can do in travel, it would be companies like Expedia.
Travel Technology

Generative AI Can Be Used for More Than Just Travel Booking

As announcements have been made around ChatGPT and consumer-facing travel booking tech, other companies have been quietly working away on business-to-business generative AI products. There's more to come, no doubt.