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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events. 

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Online Travel

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

Online Travel

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research
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Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

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Hotels

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning
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Airlines

Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.

Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
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Airlines

Using the Power of Integrated Systems to Drive Next-Level Personalization

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

Using the Power of Integrated Systems to Drive Next-Level Personalization
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Airlines

Four Ways Tech Can Optimize Airline Operations and Improve Customer Satisfaction

The best airline solutions lie at the intersection of data, people, and technology that makes sense of the data and connects the people.

Four Ways Tech Can Optimize Airline Operations and Improve Customer Satisfaction

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Hotels

Oyo Turns to Danamica for Artificial Intelligence Firepower for Vacation Rentals

Oyo is more than just a budget hotel operator these days. Investments into its vacation home rental business are proof of that.

Oyo Turns to Danamica for Artificial Intelligence Firepower for Vacation Rentals
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Airlines

Executive Q&A: How Airlines are Improving Passenger Experiences With a Customer-First Approach

Higher customer service expectations in the airline industry mandates a new approach to using innovative technology. This means not only deploying solutions to improve direct-to-customer experiences but also empowering employees to provide exceptional service at every touchpoint.

Executive Q&A: How Airlines are Improving Passenger Experiences With a Customer-First Approach