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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Airlines

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

Tourism

U.S. Won’t See Full Travel Recovery Without Chinese Tourists

Today's edition of Skift's daily podcast looks closer at U.S. tourism recovery, AI gains in travel, and Expedia gaining ground on Booking.

U.S. Won’t See Full Travel Recovery Without Chinese Tourists

Travel Technology

Ask Skift: What Is AI’s Impact on Travel?

Artificial intelligence is fundamentally altering how travel brands operate, and here's a look at a few ways the rapidly booming technology has already done so.

Ask Skift: What Is AI’s Impact on Travel?

News Blog

IDEAS: Omio Launches ChatGPT Plugin, Allowing Search and Comparison of Global Travel Options

Travel booking app Omio has announced the launch of its plugin for ChatGPT, which has been designed to enable users to discover the best way to travel in real-time, using data from Omio’s inventory of bookable tickets and the power of OpenAI’s technology. According to a release from the platform, this is the first plugin of…

Online Travel

Booking Holdings Expects Record Summer and More AI Testing

Despite talk of economic uncertainly going on two years, Booking Holdings' results – and forecast – indicate travelers still aren't slowing down.

Booking Holdings Expects Record Summer and More AI Testing

Online Travel

Expedia Plays Long Game as it Awaits Fourth Quarter Finish to Vrbo Tech Shift

Expedia Group should have most of the pieces in place at the end of the year to complete key elements of its transition. Then we'll have to see how well it executes on these new planks in reality.

Expedia Plays Long Game as it Awaits Fourth Quarter Finish to Vrbo Tech Shift

Online Travel

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Online Travel

Ixigo to Launch Own Hotel Platform. Plus: CEO on the Next 50 Million Indian Fliers.

India's aviation industry is set to witness the next wave of growth from smaller towns. This presents a valuable opportunity for travel companies to tap into this market and attract individuals currently opting for trains or buses to choose flights instead.

Ixigo to Launch Own Hotel Platform. Plus: CEO on the Next 50 Million Indian Fliers.

Travel Technology

AI Travel Tools Are Getting Better: We Tested Two

Some generative AI tools for travel booking are getting more impressive, and some are not.

AI Travel Tools Are Getting Better: We Tested Two

Online Travel

Google Travel Is Not Named Among Alphabet’s Key Priorities

Google's key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it's just not a top focus.

Google Travel Is Not Named Among Alphabet’s Key Priorities