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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events. 

Short-Term Rentals

HomeToGo Sees Record Booking Revenue, On Track to Break Even This Year

At a time when other vacation rental companies that went public in special purpose acquisition company, or SPAC, deals are struggling, HomeToGo is paving its way toward profitability.

HomeToGo Sees Record Booking Revenue, On Track to Break Even This Year

Online Travel

Interview: Expedia CEO on How Its AI Rollouts Would Be Impossible for Prior Regimes

First-mover advantage from online travel companies in generative AI might not hold up over the long-term. The chessboard may get overturned. Still, getting out there first doesn't hurt.

Interview: Expedia CEO on How Its AI Rollouts Would Be Impossible for Prior Regimes
smart_toy

Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

News Blog

Brian Chesky’s Vision For Airbnb Going Ahead, Articulated

Airbnb has been out there a lot these last couple of weeks talking about its new product updates and launches, and CEO and Co-Founder Brian Chesky has been surprisingly open about what went wrong from the original vision, how he runs the company and what's coming in the company's AI-driven future, even beyond its core.…

Online Travel

Google’s New Generative AI Tools for the Travel Sector

Google may be behind OpenAi regarding generative AI, but it's getting closer to catching up. Interestingly, it used a few travel-relevant examples when demonstrating its latest batch of capabilities.

Google’s New Generative AI Tools for the Travel Sector

News Blog

IDEAS: Vienna Tourist Board Unveils ‘UnArtificial Art’

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’. The new campaign sees famous figures from the world’s most acclaimed artists transformed into the internet’s universally adored animal - the cat - using the power of Artificial Intelligence. …

Online Travel

Barry Diller Says Expedia Has AI Edge With OpenAI CEO as a Director

Having OpenAI CEO Sam Altman on the Expedia Group board for the last few years certainly didn't hurt Expedia's ChatGPT rollout, although it's been using artificial intelligence for years.

Barry Diller Says Expedia Has AI Edge With OpenAI CEO as a Director

Announcements

Introducing Ask Skift, the AI Chatbot to Answer All Your Travel Industry Queries*

We are using AI to build the next, deeper phase of our relationship with you – indeed the next phase of Skift 11 years in – to graduate you from a Skift reader to a Skift user.

Introducing Ask Skift, the AI Chatbot to Answer All Your Travel Industry Queries*

Tourism

Saudi’s Almosafer Trials AI-Powered Chatbot and Voice Search

If ChatGPT drives gains for Saudi's largest travel player, companies worldwide will take note. Plus, this week's news from Red Sea Global, Oyo, Musafir, and other regional companies.

Saudi’s Almosafer Trials AI-Powered Chatbot and Voice Search
Free Read

Airlines

Skift Webinar: How AI Can Improve the Airline Customer Experience

In a recent webinar, FLYR Labs and Avianca joined Skift to discuss how airline business models are evolving to keep pace with traveler expectations. With pressure to adapt to today’s real-world challenges, AI is enabling a step change in airline commercial performance and customer experience.

Skift Webinar: How AI Can Improve the Airline Customer Experience

Tourism

India Daily: MakeMyTrip Taps AI to Improve Voice Search for Travel

Voice-based chat was hyped years ago but faded fast. The latest gains in artificial intelligence could make voice-powered search useful at last. Marketers, take note.

India Daily: MakeMyTrip Taps AI to Improve Voice Search for Travel