Articles tagged “apple”

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Apple has reportedly offered employees a $500 daily cash bonus to fly to China. Despite a few ethical and liability questions, it's not as controversial as it sounds.

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

Can a single brand ever really own a customer? We think Hilton CEO Chris Nassetta is onto something here, but that won't necessarily stop his travel peers from trying to do that in their own ways.

When it comes to their debt, easyJet has a much more liquid position than Ryanair, while United and Delta have a lighter debt burden relatively speaking than American Airlines. In the event of a recession, debt loads would be one critical factor among many in hamstringing or contributing to a company's ability to maneuver.

A list of the airline’s top clients showed up on Twitter Friday, with Apple taking the top spot. This is bad news for United — especially if Apple is out shopping for a new preferred airline today.

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.