Articles tagged “airline marketing”

Emirates Is Ending Its Sponsorship of France’s Best Football Team

Emirates Is Ending Its Sponsorship of France’s Best Football Team

Ania Nussbaum, Bloomberg

Emirates doesn't always sponsor the best team – hello Arsenal – but it does focus on the ones with the fan base in the right demographic. The PSG split is more about politics than marketing smarts.

5 months ago

American Airlines Feels Vindicated in Its Second Try at Direct Distribution

American Airlines Feels Vindicated in Its Second Try at Direct Distribution

Sean O'Neill, Skift

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around.

7 months ago

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New Skift Report: A New Formula for Airline Success

New Skift Report: A New Formula for Airline Success

Amadeus Airlines + Skift

In our newest report, we investigate the potential of customized offer creation to transform the airline industry’s approach to marketing and revenue management.

10 months ago

Metasearch Tech Is Turning Skyscanner Into a Branded Airline Storefront

Metasearch Tech Is Turning Skyscanner Into a Branded Airline Storefront

Sean O'Neill, Skift

Skyscanner is becoming an online shop-window for airlines, providing a branded experience that's similar to the airline's own sites. Behind this move is a technological upheaval that's scrambling commercial alliances.

2 years ago

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The Rise of Customer-Focused Airlines

The Rise of Customer-Focused Airlines

Sabre + Skift

The Airline industry is experiencing a lot of change, and now airlines are focusing on the consumer first when it comes to the retail experience. Download Sabre's free white paper below to learn more!

3 years ago

Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Marisa Garcia, Skift

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

3 years ago

Turkish Low-Cost Carrier Pegasus Is Selling Unbundled Fares Without the Hate Selling

Turkish Low-Cost Carrier Pegasus Is Selling Unbundled Fares Without the Hate Selling

Marisa Garcia, Skift

We write often about the importance of branding in aviation, the critical need to move away from selling air-service as a commodity or a utility, but we’ve never heard anyone put it as eloquently or as practically as Mr. Dedekoylu has, nor seen any airline 'get it' quite like this bold low-cost carrier has.

4 years ago

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Marisa Garcia, Skift

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

4 years ago