Articles tagged “airline marketing”

Free Read

Airlines

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Hotel Marketers Prepare for the Death of Tracking Cookies

Airlines

A Russian Airline Is Delivering Its Meals to Grounded Travelers Nostalgic for In-Flight Food

We're travel obsessives, but we don't miss airplane food. That said, we congratulate Ural Airlines on finding a way to make a few people smile with this marketing gimmick.

A Russian Airline Is Delivering Its Meals to Grounded Travelers Nostalgic for In-Flight Food

Airlines

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

Airlines

Emirates Is Ending Its Sponsorship of France’s Best Football Team

Emirates doesn't always sponsor the best team – hello Arsenal – but it does focus on the ones with the fan base in the right demographic. The PSG split is more about politics than marketing smarts.

Emirates Is Ending Its Sponsorship of France’s Best Football Team

Airlines

American Airlines Feels Vindicated in Its Second Try at Direct Distribution

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around.

American Airlines Feels Vindicated in Its Second Try at Direct Distribution
Free Read

Airlines

New Skift Report: A New Formula for Airline Success

In our newest report, we investigate the potential of customized offer creation to transform the airline industry’s approach to marketing and revenue management.

New Skift Report: A New Formula for Airline Success

Online Travel

Metasearch Tech Is Turning Skyscanner Into a Branded Airline Storefront

Skyscanner is becoming an online shop-window for airlines, providing a branded experience that's similar to the airline's own sites. Behind this move is a technological upheaval that's scrambling commercial alliances.

Metasearch Tech Is Turning Skyscanner Into a Branded Airline Storefront
Free Read

Airlines

The Rise of Customer-Focused Airlines

The Airline industry is experiencing a lot of change, and now airlines are focusing on the consumer first when it comes to the retail experience. Download Sabre's free white paper below to learn more!

The Rise of Customer-Focused Airlines

Airlines

Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

Air France Offers Early Star Wars Screening to Lure U.S. Passengers