Articles tagged “airline branding”

Airlines

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public's trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline's reputation and brand value.

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

Airlines

Some Airlines Trying to Be More Than Just Airlines to Make Up for Pandemic’s Financial Hit

The pandemic has been devastating for the world's airlines, forcing some to think outside the box to stay afloat. Is this a gimmick for coping with the times, or the renaissance of a more diversified airline industry?

Some Airlines Trying to Be More Than Just Airlines to Make Up for Pandemic’s Financial Hit

Airlines

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

Airlines

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

Airlines

Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

Airlines

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism