Articles tagged “airline branding”

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

Airlines Embrace Star Wars Droids, Hobbits and Batman to Capitalize on Hollywood Ties

Marisa Garcia, Skift

While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.

4 years ago

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

Marisa Garcia, Skift

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

4 years ago

Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

Marisa Garcia, Skift

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

4 years ago

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Marisa Garcia, Skift

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

4 years ago