Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts
How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.
Airbnb News
What started as AirBedandBreakfast.com has grown into a massive public company that IPOd in 2020. Airbnb is now the world’s largest online alternative-accommodation community, allowing millions of users to list, search, and rent authentic homestays and vacation-rental experiences in countless cities across the globe.
What’s an Airbnb Listing Worth in 2015?
Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."
Best Travel Ads this Week: Father’s Day Pride
June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.
Boutique Hotel Leaders Say Airbnb Is No Match For Their Service and Experiences
Airbnb wants to infuse more lifestyle and boutique hotels want to create more authentic experiences. Where's the happy medium and who wins?
Hyatt Invests in Onefinestay to Figure Out Sharing Economy Appeal
While many hoteliers are dismissive of the sharing economy, Hyatt and Hilton Worldwide are either learning from it or at least taking a balanced view about the trend. Don't expect either to rent out couches anytime soon, though.
The Big Collision Between Vacation Rentals and the Sharing Economy Is Happening Now
Expect more fascinating results from this big collision happening on the alternative accommodation side, and not only will it affect the traditional online travel agencies, but also the organized hotel sector as well.
Handy Enters Vacation Rental Ecosystem With New Host Services
Airbnb has spawned an ecosystem of startups offering ancillary services, but Handy has a leg up on its competition with a brand and customer base already built up around the country.
San Francisco Wants to Toughen Airbnb Law at the Ballot Box
The City of Portland, Oregon recently proposed similar amendments to its short-term rental law but was slow to impose any penalties. Since Airbnb is headquartered in San Francisco you can only imagine how much bloodier this battle has become.
Best Travel Ads This Week: Balancing Between Excitement and Exaggeration
Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.
5 Airbnb Cuba Hosts Manage Half of the Island’s Inventory
Unlike Airbnb's other markets, there are several reasons for a single person to manage dozens of listings in Cuba. Setting up this model could lead to its replication in other, hard to manage areas.