Articles tagged “Aeroplan”

Video: Inside Air Canada’s Digital Loyalty Strategy

Video: Inside Air Canada’s Digital Loyalty Strategy

Andrew Sheivachman, Skift

Loyalty is big business, and Air Canada is working hard to create a forward-looking program that leverages advanced e-commerce techniques. The airline's acquisition of Aeroplan bodes well for scaling up its program over the next few years.

2 months ago

Air Canada Wins Takeover Battle With $345 Million Bid for Loyalty Program Aeroplan

Air Canada Wins Takeover Battle With $345 Million Bid for Loyalty Program Aeroplan

Natalie Wong andScott Deveau, Bloomberg

It took some takeover gamesmanship but Air Canada has Aeroplan back in its fold. It looks like a higher bid for the loyalty program was still a cheaper prospect than for the carrier to do it on its own.

2 months ago

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Frederic Tomesco, Bloomberg

Aimia is taking aggressive action to show the Aeroplan frequent flyer program, which Air Canada started in 1984 but Aimia now owns, can exist after the airline adopts a new loyalty scheme in 2020. That might be true, and Aimia's investors seem to be buying it. But we still think the best move is for Aimia to sell Aeroplan back to Air Canada.

2 months ago

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Frederic Tomesco and Kristine Owram, Bloomberg

Customers holding Aeroplan points likely would prefer Aimia to sell to Air Canada, and that may happen. But we suspect Aimia, which owns Aeroplan, does not want to sell to Air Canada for a bargain price. Thus, the company is exploring other options.

3 months ago

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

Frederic Tomesco, Bloomberg

Air Canada has all the leverage. While the airline probably would prefer to control Aeroplan, it doesn't need it. Given the circumstances, why shouldn't the airline play hardball?

3 months ago

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Scott Deveau, Bloomberg

Air Canada's surprise bid to take over Aeroplan once again may be an indication of how hard it is to start a new loyalty program from scratch. Or it may just be cutthroat business strategy. Nobody knows.

3 months ago

Aeroplan Prepares for Life After Air Canada

Aeroplan Prepares for Life After Air Canada

Grant Martin, Skift

In June of 2020, Air Canada and Aeroplan will officially split. Aeroplan last week announced a new strategy and made the case for members to stick with its program after the milestone parting.

3 months ago

Aeroplan Announces New Loyalty Strategy After Air Canada Split

Aeroplan Announces New Loyalty Strategy After Air Canada Split

Grant Martin, Skift

Aeroplan is laying out a case for members of its loyalty program to stick around after its split from Air Canada in 2020. And for those who don't care about elite status, it may not a bad deal.

3 months ago

Air Canada’s Gain Is Aimia’s Loss as the Airline Plans a New Loyalty Program

Air Canada’s Gain Is Aimia’s Loss as the Airline Plans a New Loyalty Program

Scott Deveau, Bloomberg

As Skift reported Thursday, Canada's largest airline wants to control its frequent flier program. As Bloomberg reports here, that's bad news for Aimia, which will lose its contract in 2020.

1 year ago

Years After Spinning Off Its Loyalty Program, Air Canada Will Create a New One

Years After Spinning Off Its Loyalty Program, Air Canada Will Create a New One

Brian Sumers, Skift

It was a big deal when Air Canada spun off its frequent flyer program. And it was probably a good idea for the time because Air Canada needed the cash. But times are different now, and Air Canada is in stronger shape. It makes sense it wants to control its own program.

1 year ago