Articles tagged “Aeroplan”

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Airlines

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Air Canada relaunches its Aeroplan program on November 8. But are loyalty programs still relevant amid a global pandemic? An airline executive says they are. We tend to think he's right.

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Airlines

Air Canada Completes Bringing Aeroplan Loyalty Program Into Its Fold

After a year of uncertainty, frequent flyers on Air Canada ended up almost right where they started at the beginning of the century: with the airline independently owning and operating Aeroplan.

Air Canada Completes Bringing Aeroplan Loyalty Program Into Its Fold

Airlines

Video: Inside Air Canada’s Digital Loyalty Strategy

Loyalty is big business, and Air Canada is working hard to create a forward-looking program that leverages advanced e-commerce techniques. The airline's acquisition of Aeroplan bodes well for scaling up its program over the next few years.

Video: Inside Air Canada’s Digital Loyalty Strategy

Airlines

Air Canada Wins Takeover Battle With $345 Million Bid for Loyalty Program Aeroplan

It took some takeover gamesmanship but Air Canada has Aeroplan back in its fold. It looks like a higher bid for the loyalty program was still a cheaper prospect than for the carrier to do it on its own.

Air Canada Wins Takeover Battle With $345 Million Bid for Loyalty Program Aeroplan

Airlines

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Aimia is taking aggressive action to show the Aeroplan frequent flyer program, which Air Canada started in 1984 but Aimia now owns, can exist after the airline adopts a new loyalty scheme in 2020. That might be true, and Aimia's investors seem to be buying it. But we still think the best move is for Aimia to sell Aeroplan back to Air Canada.

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Airlines

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Customers holding Aeroplan points likely would prefer Aimia to sell to Air Canada, and that may happen. But we suspect Aimia, which owns Aeroplan, does not want to sell to Air Canada for a bargain price. Thus, the company is exploring other options.

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Airlines

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

Air Canada has all the leverage. While the airline probably would prefer to control Aeroplan, it doesn't need it. Given the circumstances, why shouldn't the airline play hardball?

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

Airlines

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Air Canada's surprise bid to take over Aeroplan once again may be an indication of how hard it is to start a new loyalty program from scratch. Or it may just be cutthroat business strategy. Nobody knows.

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Business Travel

Aeroplan Prepares for Life After Air Canada

In June of 2020, Air Canada and Aeroplan will officially split. Aeroplan last week announced a new strategy and made the case for members to stick with its program after the milestone parting.

Aeroplan Prepares for Life After Air Canada