Members of Air Canada’s Aeroplan have been in purgatory for the last year as the airline and its outsourced loyalty program formalize the details of their divorce.
In 2020, Air Canada plans to launch its own new loyalty program. And as of last week, we now have a better idea of what will happen to Aeroplan and its members.
According to a new landing page and teaser video from the group, Aeroplan plans to soldier on alone with its current partner programs (including Avis, Fairmont, and a handful of credit cards). Members will still be able to earn points in the same way — though no longer through Air Canada — but now they’ll be able to spend them on a whole new spectrum of partners.
According to Jeremy Rabe, the group’s CEO, Aeroplan will offer award redemptions on a wide spectrum of airline and travel industry partners, while up to 20 new transfer partnerships will be forged with air carriers.
That’s a pretty bold outlook, but for now it’s a good reason for many to stick around and see what their points end up being worth. As those partnerships form and Aeroplan’s future becomes clearer, members of the current program will be in a strong position through 2019 to choose their loyalty partner.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
JetBlue’s Founder Confirms He’ll Start a U.S. Airline With New Airbus Jets: Do you like comfortable aircraft, friendly service, and low prices? You’ll likely have a new option in the United States as soon as three years from now.
United Airlines Is Winning Over Some of the Doubters: Last October, during one of the more tense U.S. airline earnings calls in recent years, United Airlines CEO Oscar Munoz begged investment analysts for patience, saying he needed more time to fix some of the more unsound decisions of the previous regime. This week, perhaps earlier than some analysts expected — after all, a couple wondered whether Munoz could lose his job because the October 2017 call went so poorly — United seems to have returned to Wall Street’s good graces.
Ace Hotels Is Entering the Luxury Space With New Project: The team behind Ace Hotels, a brand that pioneered its own genre of boutique hotels in the late 1990s, is officially entering the luxury market with its newest project: a 67-room hotel in New Orleans.
TripActions Expands Globally With a Focus on Service: A race for growth is taking place among the swath of startups aiming to crack the travel management market for small- to medium-size companies. Now that a variety of players are more established, sights have been set on offering a global set of solutions for clients that operate worldwide.
Mesa Air Wants to Try Again for an IPO 8 Years After Bankruptcy: Mesa Air Group, whose last foray as a public company ended roughly eight years ago after it filed for bankruptcy protection, seeks to test public markets again, even though the U.S. regional airline sector has more pitfalls than the major airline business.
United Airlines Doesn’t Want to Fly Too Many Types of Aircraft: Airbus SE and Embraer SA are facing a higher hurdle in selling their newest regional jets to United Continental Holdings Inc. because the carrier is increasingly reluctant to add the costs of managing a new aircraft type in its fleet.
More Luxury Hotels Set Aside Ultra-Secret Suites for Their Top Guests: The Retreat at the Blue Lagoon — a low-slung, 62-suite escape that lurks half-hidden in the rugged landscape just outside Reykjavik — has only been open for three months, and it’s already one of the buzziest luxury spots in Europe. The catch? The lavish suite costs $10,500 per night, with a two-night minimum — and it’s not listed on the hotel’s website. No photographs, no description, nothing at all.
NAACP Lifts Its American Airlines Travel Warning: The National Association for the Advancement of Colored People lifted a travel advisory against American Airlines Group Inc., saying the carrier had responded with measures to address last year’s allegations of “possible racial bias.”
Skift Business of Loyalty Editor Grant Martin [firstname.lastname@example.org] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.